Typographic landscapes


Large quantities of minerals and resources are extracted in Australia.

At various stages in the history of the mining industry in Australia, individual mining managers, directors and investors have gained significant wealth and the subsequent publicity. In most cases the individuals are designated Mining Magnates.

Gina Rinehart is an Australian mining heiress and daughter of Lang Hancock, who discovered the world’s largest iron-ore deposit in the 1950s. This project details her career, juxtaposed with the minerals she extracts and the stories inherent within them.

She’s rich, but so is the landscape in which her wealth has been extracted. She’s represented in this narrative by a blue, almost cold bold font. A slab serif to represent the slabs of rock she extracts, and all it entails.

The gouging, re-shaping of landscape made by mining signifies a re-imagining of the landscape. As Gina may consider the landscape as a commodity, the relationship of people to the earth, and to stones is expressed by the writings of Roger Caillois. The French philosopher and sociologist.

Caillois highlights the dangers of mineral extractions, the voices that would be lost and the simple beauty of the untouched.

Caillois writings ‘Extracts from Stones’ from 1966 is represented by a simple font, in name and in nature. His views form a poetic take on simple elements and the typography that represents his words flow from simple lines and soft curves – those same elements that form the layers of rock he represents.

As we divide the spoils of the Australian landscape, these rocks become more than raw forms from the subterranean world, but become raw forms of money.

The typographic narrative explores these of the morality of mining, the extraction of iron ore while being in total awe of nature.

Running down the right side of this narrative is the representation of the earth, and all the stones that make up the landscape beneath us.

It is represented through depth, from the shallowest stones at the beginning, down through the depths of the ground below.

The notion of mining the earth is expressed in a factual way, not alluding to the underground territory of damnation, such as suggested in Dante’s Inferno, but highlighting what the earth is made from, the landscape it creates and our relationship to it.