Under the umbrella of social change design, ModPod creative consultancy was born, in partnership with Ben Posetti. Working with numerous not-for-profits and charities to facilitate social and cultural change, these projects integrated branding and visual identity with digital strategy and communications.
From campaigns to promote conversations around mental illness, to influencing attitudes towards recycled water, these causes offer a challenge to creativity that ModPod specialised in. Working with small, often under-resourced teams, we needed to create design with real impact.
Seeing Mental Illness
One in five Australian men will experience a mental illness in 2012, with the prevalence higher among young people. Yet the problem is unspoken and swept under the rug. Not until we start talking about mental illness will individual expression, social norms and public policy change to address this health issue. This poster concept represents a physical manifestation of mental illness that cannot always be seen and is therefore not discussed. The first step is to start talking.
In 2003 UNESCO predicted in a worst-case scenario, that by 2050 seven billion people in 60 countries would be water scarce. Despite our recent onslaught of floods in Australia, historical data shows periodic cycles of drought have been becoming progressively more severe and more frequent due to climate change pressures. Recycled water has been successfully introduced in some parts of the world to augment public water supplies, including in the US, Israel and Singapore. In Australia however, many proposed water recycling projects have failed due to lack of public support.
In 2010 ModPod designed a series of print advertisement concepts, in collaboration with the Institute for Innovation in Business and Social Research (IIBSoR) at the University of Wollongong. The purpose was to research the influence of advertising in changing public attitudes towards recycled water. Results overwhelmingly demonstrated the effectiveness of advertising in changing public attitudes for a social good.